Google DNS follows Cloudflare and is now using the TLS protocol
Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their HTTPS web connections.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Europe: TAG Certified Channels reduced the level of fraud by more than 94 percent
The Trustworthy Accountability Group (TAG) this week released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94 percent
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DoubleVerify partners with MoPub to detect fraud
DoubleVerify this week announced a partnership with MoPub, where DoubleVerify will provide fraud detection and reporting for mobile app campaigns across MoPub’s exchange. The fraud detection enables MoPub to refine the quality of its mobile ad inventory. “DV’s partnership with MoPub reflects our commitment to provide consistent, comprehensive
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Samsung tests 5G in Tokio, with surveillance video on a train platform
Samsung Electronics and KDDI completed this month a 5G test with real time transmission of 4K ultra-high-definition (UHD) surveillance video on a train platform. The demonstration was conducted from November 21 to December 21, 2018 at the Haneda Airport International Terminal in Ota, Tokyo. “There was a specific
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OpenX achieves first Platinum Status Recognition from TAG
OpenX yesterday announced it has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. OpenX says that
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Quora launches Question Retargeting
Quora yesterday launched Question Retargeting, a new feature of Quora Ads that enables advertisers to retarget users who have signaled interest in their product or services on Quora, based on questions users have read. Question Retargeting allows advertisers to target ads towards users who visited specific question page(s) in
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Nielsen launches cross-platform campaign measurement across TV and digital ads
Nielsen yesterday announced the launch of its cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers, and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen says it will provide media buyers and sellers
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Innovid receives $30 Million in funding from Goldman Sachs
Innovid yesterday announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid says it will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid
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Mastercard drops its name
Mastercard yesterday announced that it is dropping its name from its brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in
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Roku active accounts topped 27 million, up roughly 40% year-over-year
Roku yesterday disclosed preliminary Q4 2018 data for two key operating metrics, active accounts and streaming hours. Q4 2018 active accounts topped 27 million, up roughly 40% year-over-year. Q4 streaming hours were an estimated 7.3 billion hours, up about 68% year-over-year, bringing full year 2018
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Outbrain appoints Ariff Quli as General Manager North America
Outbrain yesterday announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. According to Outbrain, Ariff brings more than 15 years of experience with a proven track record of building strategic partnerships and improving
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Mitsubishi Motors North America names Kimberley Gardiner as CMO
Mitsubishi Motors North America yesterday announced the appointment of Kimberley Gardiner to the newly created role of Vice President and Chief Marketing Officer. Mitsubishi says Gardiner will have full responsibility for all marketing communications activities for MMNA in the United States, including print and digital advertising, creative development and deployment,