Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
MediaMath says that for the first time in digital advertising history, OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way
GitHub yesterday announced two updates: unlimited free private repositories, and a simpler Enterprise offering. GitHub Free now includes unlimited private repositories. For the first time, developers can use GitHub for their private projects with up to three collaborators per repository for free. GitHub says many developers want to use private
RTL Group today announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019. “Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an
DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits. “We are proud to become members of DPAA’
Samsung today announced it will offer iTunes Movies, iTunes TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. “We pride ourselves on working with top industry leaders to deliver
MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes standards for rating operations. The requirements for Viewable Display Advertising Impressions were defined in 2014, and there are 2 requirements: * Pixel Requirement: Greater than or equal to 50% of
Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates: 1. Backup images are now optional 2. Third-party measurement was introduced on native ads 3. Creatives pushed from Google Web Designer are now created in the draft state 4. Native video ads
Amazon this month introduced MRC (Media Rating Council) viewability in attribution. Since January 1, 2019, only viewable impressions based on the MRC standard viewability are eligible to be credited towards a conversion. MRC standard viewability requires that 50% of the creative is in view for at least 1 second. Amazon
Cision acquired Falcon.io, a SaaS platform for social media listening, engaging, publishing, measuring and managing customer data, the company today announced. Falcon.io born in Copenhagen, Europe, in 2010, and was founded by the CEO Ulrik Bo Larsen. It has expanded globally having today offices in Copenhagen, Sofia, Berlin,
Easypurl today announced the released the Easypurl 12.0, a new version of their app that enables marketing and media teams to design and deploy landing pages without any assistance from developers. The new feature of this release is a drag-n-drop WYSIWYG landing page designer. The features of
AdPredictive today announced the appointment of Kristin Frank as first president. Before joining AdPredictive, Kristin spent 23 years at Viacom, most recently as Chief Operating Officer of MTV. In her role as president of AdPredictive, Kristin will maximize the growth as the leader of the strategy, operations, sales, marketing, and
Collab announced today they are launching an ad sales unit. Google ad veteran Art Zeidman will head the ad sales unit. Zeidman joins Collab as executive vice president, growth. Collab is an independent digital content studio that is rated top ten YouTube partner by ComScore. Collab averages nearly seven billion
