Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Supermetrics today announced the launch of Supermetrics for Excel, a new tool that automates marketing reports and dashboards in Microsoft Excel. Supermetrics for Excel helps marketers to make better data-driven decisions by collating data from over 50 marketing platforms and ad networks into Excel and visualizing the results for
HomePod will be available in mainland China and Hong Kong starting this Friday, January 18. All versions - white and space gray - will be available. Right now, HomePod is available in the US, UK, Australia, Canada, France, Germany, Mexico, and Spain. HomePod is compatible with iPhone 5s or later, iPad Pro,
PayPal today announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective today. In this newly created role, Johnson will be based in the company’s San Jose headquarters and report directly to PayPal CEO Dan Schulman. “Allison is
DoubleVerify today announced that it has acquired Leiki, a contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. “Leiki’s data-driven technology platform and advanced content classification expertise dovetail perfectly with DV’s global brand reputation offering – a core competency since our company’
Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.
Facebook continues to be the number 1 social networking app on overall downloads, especially due to the first position in the Google Play store. However, on Apple Store, TikTok was the number 1 app installed worldwide, according to SensorTower data. Julia Chan, Market Analyst at SensorTower, says Facebook and TikTok
Ericsson and Deutsche Telekom this week announced they are the first to demonstrate a millimeter wave link with a data transmission rate of 40Gbps. The live trial was completed at the Deutsche Telekom Service Center in Athens over a hop distance of 1.4 kilometers in the millimeter wave (E-
Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. According to Feedvisor, clients have seen a 35 percent increase in impressions,
T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.
The NetBlocks internet observatory yesterday announced it has collected evidence of the blocking of all editions of Wikipedia in Venezuela. The restrictions are implemented by the largest telecommunications provider CANTV. Blocked users confirmed on Twitter.
Google this week announced that Google Public DNS is now using TLS protocol, a standard way to provide security and privacy for DNS traffic between users and their resolvers. Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their
Telaria this week announced a partnership with Outside TV, a video content provider in action and adventure sports. Following a distribution deal whereby Outside TV’s connected TV app will now be preloaded onto all Samsung Smart TVs, Outside TV has partnered with Telaria to bring its video inventory to
