Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
S4 Capital has reached an agreement to merge with MightyHive for an enterprise value of US$150 million. S4 Capital is led by Martin Sorrell, ex-WPP CEO. According to S4 Capital, MightyHive has a strong growth record, with revenue increasing from 2015 to the year ended 31 December 2017
Comscore yesterday announced the launch in Canada of Plan Metrix Multi-Platform Powered by Vividata. This solution combines internet users' online behavior with their offline attitudes and interests, allowing marketers to generate multi-platform media plans, and identify advanced audience segments. Plan Metrix Multi-Platform Powered by Vividata taps
Mediavine, a full-service ad management company, this week launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Mediavine is a full-service ad management company that builds sustainable
Voxnest has partnered with Deezer to increase the global music streaming platform's catalogue of international podcast content. Users in Colombia and Brazil will now be able to enjoy podcasts on a wide range of popular and niche topics, which will support Deezer's ongoing growth in Latin
A new version of Google Web Designer is now available. Version 5 of Google Web Designer enables advertisers to push creatives & creative updates directly into Display & Video 360. AMP creatives are also now available for creation. Advertisers and designers can build lightweight, mobile-optimized AMPHTML ads for DV360.
Google this month updated the Customer Match feature that allows advertisers to upload CRM information in order to build an audience based on that information. Advertisers can now use phone numbers and home/mailing addresses for Customer Match. Before only email addresses were available. Google says this enables advertisers to
Google this month launched TrueView for reach in DV360. Advertisers now can create line items with skippable in-stream ads optimized for efficient impressions. The difference between the normal true view campaigns is that the bid model is target CPM instead of CPV. TrueView for reach ads are optimized to
DoubleVerify today announced the integration of the post-bid blocking solution and automated tagging with Adform. DoubleVerify says that is now the first measurement provider to enable its post-bid blocking solution through the Adform platform, assuring brands like Vodafone that their programmatic ads will be delivered fraud-free, brand
GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%, after this week updated its 2018 and 2019 ad investment forecasts. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. GroupM
Revcontent today named Omar Nicola as the company’s next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of Revcontent’s Board of Directors. Nicola previously co-founded Kixer, a mobile advertising technology company that connects publishers and users with mobile app recommendations. Kixer’
Celtra yesterday announced Eli Chapman's hiring as Senior Vice President of Brand Strategy and Sales. Celtra says Chapman will be responsible for the acceleration and growth of Celtra's brand direct business. Chapman will lead strategy and guide execution for brands that leverage Celtra's Creative
Hubspot yesterday rollout the Ads add-on in the Marketing Hub product for all Marketing Hub Professional and Enterprise customers. HubSpot Ads are available for free. Ellie Flanagan, Senior Corporate Communications Manager at HubSpot, wrote that "as ads continue to become an integral part of any growth strategy, this
