Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Mastercard and Microsoft yesterday announced a collaboration to improve how people manage and use their digital identity. Mastercard and Microsoft aim to give people a secure, instant way to verify their digital identity with whomever they want, whenever they want. “Today’s digital identity landscape is patchy, inconsistent and what
Taboola last month announced a new partnership with Via, a company expert in on-demand shared transportation. Taboola News curated news and content will now be integrated into riders experience starting in New York City. Taboola says this partnership will connect the premium publisher partners to Via’s riders allowing
Google today announced a new rich search result for answers. For websites to be eligible for this feature, they have to add a Q&A structured data to the pages with Questions and Answers (Q&A) content. Publishers can then use the Structured Data Testing Tool to see
FPT Television today announced it has selected Telaria as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply. FPT Television provides IPTV services that reach over 4 million viewers across more than one million households in Vietnam. FPT Television has over 200 linear TV channels
Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says "existing scripts are not affected and
Since last week, Smart Shopping campaigns are available for all advertisers in AdWords API and in Google Ads API, Google announced. The release happened after tests in the Adwords API with whitelisted advertisers. Smart Shopping campaigns combine automation and machine learning to maximize the conversion value across networks based on
APO Group, the media relations consultancy and press release distribution service in Africa and the Middle East, today announced the appointment of Lionel Reina as Chief Executive Officer (CEO). APO Group can count Facebook, Hilton, and PwC among more than 300 clients - and 57 of the biggest global PR agencies
Facebook last week produced a video on how Facebook search works. Yee Lee, Product Manager at Facebook, wrote that "whatever users search for on the rest of the internet will not influence what you see when you search on Facebook." Signals used in Facebook Search include: * What the
Google last week introduced GoogleLocation and Verification in the new version 4.3 of Google My Business API. The new API version will enable partners to offer Google My Business verification of locations. According to Google, the new GoogleLocation endpoint allows partners to search whether their merchant user’s location
Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.
Bing Ads will remove the Ad group ID from the available columns of billing statement reports. Bing is making this change due to low usage of the column and to better align the reports with the billing statements and invoices.
Bold Screen Media this week announced a partnership with Pixalate to offer IVT protection solutions for their cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory,
