Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Amazon this week announced that Apple Music is coming to Amazon Echo devices, beginning the week of December 17. Amazon says Apple Music subscribers will be able to enjoy Apple Music’s 50 million songs on Echo devices. Alexa, play Apple Music Amazon customers will be able to ask Alexa
UK advertising is expected to increase to £20.8 billion in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from GroupM. GroupM forecasts 6.0% growth for 2018, down from 6.4% in
Google Translate last week got a redesign. Google says that Google Translate new look is now consistent with other Google products, and updated labeling and typography make it easier to navigate. The website is now responsive so it can adjust dynamically for the screen size. So when new features are
Advertisers using Analytics 360 can now self-serve link Search Ads 360, Google today announced. The linkage imports Search Ads 360 campaign data to Analytics 360. The fact that is self-serve enables advertisers to manage and create the links from the Analytics 360 Admin section. GA auto-tagging of
Bing search integrated on SwifBing search this week was integrated on SwiftKey for Android. Bing says that with search built right into the keyboard, users have a faster, easier experience browsing the web. In a few taps, SwiftKey users have access to Bing search results that they can easily screenshot,
Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of
Switch Media last week announced a partnership with Telaria, to enable more addressable advertising for OTT streamed content. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising
On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users' location. The main sources to identify a user location are the IP
LinkedIn introduced a new setting on Privacy that enables users to protect their email addresses. This was spotted first by TechCrunch.
IAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. “Expanding ads.txt to mobile app inventory is a great move forward for the industry. It promises to increase transparency in the
Native ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI Intelligence, IAB and eMarketer, and they are saying publishers and advertisers are investing more in native advertising. What are
Anchor last week launched Anchor Sponsorships for iOS, Android, and iPad. Anchor Sponsorships connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. Anchor Sponsorships is open to all podcasters and sponsors of all sizes,
