Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Pixalate last week announced it has received accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic ("SIVT") detection and filtration for Connected TV/over-the-top (OTT) video ad impressions (an industry-first), as well as mobile in-app video and display ad impressions, and desktop
David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.
Mindshare Canada, the global media agency that is part of WPP, has released a new report about voice search in Canada. Mindshare says voice search has more questions than answers. The report from Mindshare suggest that Canadians are only scratching the surface of the voice search capabilities – and holding back
Google began a partnership with Sephora at the beginning of the month, making Google Home Hub available in 10 Sephora Flagship stores in the US. Sephora, on their side, have tutorials that help users to ace their look, hands-free, with help from Sephora. Google says that over 81 million
Taboola this month launched the Data Marketplace in Japan, debuting the availability of third-party data within the Taboola platform for the first time in Japan. Eyeota and Lotame Data Exchange are the first providers. “APAC is one of our fastest growing regions and we’re thrilled to evolve our
Advertisers can now promote answers on Quora via Quora Ads. This week Quora announced the launch of Promoted Answers, a new ad format that allows anyone with a Quora Ads account to extend the reach of their answers on Quora. Promoted Answers have the same targeting options that are available
Quora this month announced a partnership with Attribution. The integration of Quora Ads in Attribution enables advertisers on Quora to link their ads account to view their performance alongside their other paid channels, such as LinkedIn, Facebook, and AdWords. Attribution focuses on delivering real-time updates to marketers who are
Samsung Electronics this week unveiled its new SSD lineup — the Samsung 860 QVO SSD — featuring up to four terabytes (TB) of storage capacity. Samsung 860 QVO SSD was built on the company’s high-density 4-bit multi-level cell (MLC) NAND flash architecture, the 860 QVO makes terabyte capacities
Starting this week, calls from location extensions can be counted as conversions once advertisers enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and advertisers can change that value at any time based on your business goals. Michael
Powtoon is partnering with YouTube on its recently launched Creative Directory. Powtoon is offering video templates for content, including explainer videos, marketing videos, and presentation videos. The templates are specifically optimized for YouTube video ads. Powtoon says each of the templates have been created with YouTube's best practices
Horizon Media is now using the Digital Content Ratings data from Nielsen. Horizon Media uses Digital Content Ratings data as part of the proprietary media planning and activation tool, Cadence. Nielsen says that with this agreement, Horizon clients will have access to an independent view of how audiences engage with
Telaria this month announced it has been selected as the preferred Video Management Platform (VMP) by Astro, Malaysia’s leading TV, OTT, and digital video content provider. Telaria says this partnership means that for the first time live TV inventory will be available programmatically in Malaysia through Astro GO apps
