Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google yesterday confirmed that AdSense payouts are temporarily delayed. Google normally pays 21 days after the month, but yesterday, many publishers were complaining that the payment was not issued. Here the Google's statement: Since 22 November, you may be experiencing a delay with your AdSense payments for the
Starting from Chrome 71 (December 2018), Google Chrome will show a warning before pages with insufficient mobile subscription information. Google says this will enable users to make informed decisions when signing up to mobile-based subscription services. On Chrome, users will be offered the choice to proceed to the page
Google last week announced that starting on January 7, 2019, SMS notifications from Google Calendar will no longer be available. Google suggests using in-app notifications instead of SMS notifications. In-app notifications on Google Calendar are available via Google Calendar app for Android or iOS, or via a web
Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint. Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.
Admiral this month released a 1-Click WhitelistTM feature for adblock recovery. This patent-pending upgrade to Admiral’s Engage module, allows adblock users to disable their adblocker on one site or many with a single click. Engage is Admiral’s DMCA-based access control tool that enables digital publishers
Google recommends target Similar Audiences on promotional days like Black Fridays. Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is
Finastra announced this week a new office in Bucharest, Romania. The site, which hosts over 550 employees and contractors, is located in the brand new Orhideea Towers in the business district of Bucharest. Finastra says the move offers more space for the Finastra team to grow as the company strengthens
RhythmOne this week announced that it has formed a partnership with Pixalate, regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution. RhythmOne’s says the planned integration of Pixalate’s solution into its unified programmatic platform offers an added
Google this week made available the Associate Cloud Engineer certification in German, in addition to the 5 already existing languages: English, Japanese, Spanish, Portuguese, French. The registration fee for German language exam is $94 USD, until Dec 31, 2018, and starting Jan 1, will be $125 USD. Associate Cloud Engineer
Anodot last week announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. "AppNexus is a company that proactively addresses issues, regardless of
MightyHive is opening of a new office in Stockholm, its second European office within a year of opening its first European office in London, the company headquartered in the US announced this month. MightyHive says the Stockholm location will allow the company to extend the sales and service of its
Vidoomy launched this month a new platform/new ad called Slider that enables publishers to register and contains automated verification processes, similar to Google Adsense. Slider provides access to Video opportunities for publishers not specialized in producing video content. The policy of accepting new publishers is similar to Google AdSense
