Facebook rolls out globally 3 Playable Ad Formats
Facebook this month rolled out 3 Playable Ad Formats, the Poll Only, the Poll + Watch & Browse, and the Poll + Watch & Install. Playable Facebook Ads are available for all advertisers globally.
Facebook says that poll ads in the Feed drive increased brand awareness and conversions, even when compared with video ads.
Advertisers can show ads to users, where they can play a game with the final goal of driving downloads, conversations and brand objectives.
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