Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8921 Articles

Search - Dec 10, 2025 Google Search Console adds weekly and monthly aggregation views

Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.

by Luis Espada

Search - Dec 10, 2025 Google expands customization features as publisher partnerships enter AI era

Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.

by Luis Espada

AI - Dec 10, 2025 GenAI app spending hits $824 million as marketers adopt AI agents

AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.

by Luis Espada

Video - Dec 10, 2025 YouTube expands A/B testing to include titles alongside thumbnails

YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.

by Luis Espada

Display - Dec 10, 2025 Google AdSense automates Offerwall optimization with machine learning

Google AdSense announces December 10 automatic enrollment in Offerwall optimization, using machine learning to boost revenue 8.15% and conversions 10.2% over manual metering.

by Luis Espada

Retail - Dec 10, 2025 CMA opens investigations into eight firms over online pricing practices

UK regulator launches first enforcement actions under new consumer powers targeting drip pricing and hidden fees across ticketing, fitness, and retail sectors.

by Luis Espada

Data - Dec 09, 2025 Uber launches Intelligence insights platform powered by LiveRamp clean room

Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.

by Luis Espada

Data - Dec 09, 2025 Nielsen audience segments arrive in Amazon DSP and Marketing Cloud

Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.

by Luis Espada