Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8930 Articles

Display - Nov 30, 2025 IAB Australia releases affiliate program compliance framework

IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.

by Luis Espada

AI - Nov 30, 2025 Meta's AI automation draws skepticism from advertisers despite performance claims

Marketing professionals question Meta's Advantage+ automation effectiveness as November 2024 concerns resurface following ongoing control tensions.

by Luis Espada

Search - Nov 30, 2025 Indian court orders Google to remove URLs from search in defamation case

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

by Luis Espada

Data - Nov 30, 2025 CNIL fines Vanity Fair publisher €750,000 for cookie violations

French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.

by Luis Espada

AI - Nov 30, 2025 Italy opens antitrust probe into Meta over WhatsApp AI chatbot exclusion

Italian competition authority launches precautionary measures against Meta for excluding rival AI chatbot providers from WhatsApp starting October 15, 2025.

by Luis Espada

AI - Nov 30, 2025 Germany tests algorithmic transparency through landmark enforcement cases

Four German legal actions against X, TikTok, Amazon, and Meta probe platform algorithms under DSA, GDPR, and AI Act, establishing precedents for democratic accountability.

by Luis Espada

Display - Nov 26, 2025 Marketers report news advertising outperforms campaign baselines by 60%

DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.

by Luis Espada

DOOH - Nov 25, 2025 Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

by Luis Espada