Announcement

Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8934 Articles
Video   -   Nov 19, 2025 Prime Video introduces AI-powered video recaps for season catch-ups
Prime Video introduces AI-powered video recaps for season catch-ups

Prime Video launches theatrical-quality video summaries using generative AI to help viewers reconnect with shows between seasons, building on 2024's text-based X-Ray Recaps.

by Luis Espada
Search   -   Nov 19, 2025 Adobe acquires Semrush for $1.9 billion to expand brand visibility tools
Adobe acquires Semrush for $1.9 billion to expand brand visibility tools

Adobe announced November 19, 2025 it will acquire SEO platform Semrush for $12 per share in a $1.9 billion all-cash deal to address AI search challenges.

by Luis Espada
Search   -   Nov 19, 2025 Google AI agents now book tables as Search Console adds annotations
Google AI agents now book tables as Search Console adds annotations

John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.

by Luis Espada
Audio   -   Nov 19, 2025 SiriusXM launches weekly Serie A soccer show with Italian league
SiriusXM launches weekly Serie A soccer show with Italian league

SiriusXM debuts "Serie A: Calcio - Made in Italy" on November 20, featuring Adam Summerton and Charlie Stillitano covering Italy's top soccer league weekly.

by Luis Espada
Video   -   Nov 19, 2025 LG Ad Solutions reports 60% growth in home screen advertising placements
LG Ad Solutions reports 60% growth in home screen advertising placements

LG Ad Solutions announces 60% year-over-year increase in advertisers using smart TV home screen placements as viewers spend 10 minutes browsing.

by Luis Espada
Display   -   Nov 19, 2025 DoubleVerify study reveals advertisers face mounting brand suitability concerns
Brand suitability concerns rise with company size, reaching 74% among organizations with 5,000-9,999 employees.Retry

DoubleVerify surveyed 22,000 consumers and 1,970 marketers across 21 countries, finding 65% of advertisers express brand suitability concerns in walled gardens.

by Luis Espada
Search   -   Nov 19, 2025 Google Ads introduces original conversion value metric for unadjusted performance data
Google Ads introduces original conversion value metric for unadjusted performance data

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

by Luis Espada
Display   -   Nov 19, 2025 Bangkok Post adopts Taboola's DeeperDive AI search tool for website
Bangkok Post adopts Taboola's DeeperDive AI search tool for website

The Bangkok Post partners with Taboola to implement DeeperDive AI answer engine directly on its site, marking first Southeast Asian deployment on Nov 18.

by Luis Espada
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