Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8934 Articles

Social - Nov 18, 2025 Snapchat launches Topic Chats for public conversations in three markets

Snapchat introduces Topic Chats on November 17, allowing users in Canada, New Zealand, and the US to discuss trending topics through a new public chat format.

by Luis Espada

Data - Nov 18, 2025 Utiq reaches 70 million users across six European markets

Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.

by Luis Espada

Data - Nov 18, 2025 Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025

Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.

by Luis Espada

Retail - Nov 17, 2025 Pinterest targets UK keyword limitations with visual search expansion

Pinterest and Retail Week survey reveals 52% of UK consumers struggle to articulate needs, prompting platform's AI-powered visual discovery approach announced November 11, 2025.

by Luis Espada

Social - Nov 17, 2025 Epsilon audiences now available on Pinterest with improved match rates

Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.

by Luis Espada

Data - Nov 17, 2025 Amazon expands conversion path reporting worldwide after beta launch

Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.

by Luis Espada

Data - Nov 17, 2025 Google AdMob launches consent syncing for apps using European CMP

AdMob introduces cross-app consent syncing for European regulations on November 10, eliminating redundant privacy prompts across multiple applications.

by Luis Espada

Social - Nov 17, 2025 TikTok wins delay on order blocking China data access during appeal

Irish court allows TikTok to keep sending European user data to China while challenging €530 million fine, ruling could take until March 2026 to resolve.

by Luis Espada