Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8969 Articles

Display - Nov 14, 2025 Google rejects EU breakup demand in ad tech antitrust response

Google submitted formal compliance plans rejecting structural remedies in European Commission ad tech case while facing parallel DOJ antitrust proceedings in United States.

by Luis Espada

Search - Nov 14, 2025 Ahrefs restores top 100 search result tracking after Google parameter restrictions

Ahrefs gradually returns top 100 search results tracking functionality after Google eliminated the num=100 parameter in September, affecting SEO tool operations.

by Luis Espada

Search - Nov 14, 2025 EU defends big publishers' spam revenue while small sites burned

European Commission investigates Google's parasite SEO crackdown while ignoring algorithm that destroyed thousands of independent publishers with 95% traffic losses.

by Luis Espada

AI - Nov 14, 2025 Minnesota solar company sues Google over false AI-generated claims

Wolf River Electric filed defamation lawsuit March 2025 after Google's Gemini produced fabricated statements about Minnesota Attorney General lawsuit that never existed.

by Luis Espada

Video - Nov 14, 2025 PubMatic beats Q3 2025 expectations with CTV growth, AI strategy

PubMatic Q4 2025 guidance shows $73-77M revenue range with 26-27% adjusted EBITDA margin expectations.Retry

PubMatic exceeded Q3 2025 revenue and profitability guidance with $68M revenue, 50%+ CTV growth, and emerging 80%+ gains as AI infrastructure powers platform.

by Luis Espada

Data - Nov 14, 2025 California approves regulations for data broker deletion platform

California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

by Luis Espada

Video - Nov 13, 2025 YouTube addresses creator concerns on content moderation and appeals

YouTube clarifies its content moderation practices and appeal processes following widespread creator questions about automated termination decisions in November 2025.

by Luis Espada

Data - Nov 13, 2025 Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

by Luis Espada