Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Meta projected $16 billion in 2024 revenue from scam ads while charging suspected fraudsters higher prices through penalty bids, internal documents reveal.
Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.
The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.
Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.
News Corp's Q1 fiscal 2026 shows 2% revenue growth to $2.14B, AI licensing momentum, accelerated buybacks, and expanding digital subscriptions across Dow Jones properties.
Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.
