Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8844 Articles

AI - Mar 01, 2026 IAB Tech Lab names its agentic ad initiative AAMP to end market confusion

IAB Tech Lab AAMP agentic AI control room with autonomous agents and data streams.

IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

by Luis Espada

Search - Mar 01, 2026 Google Ads budget pacing with ad scheduling: what the March 1 change actually does

Clock and dollar bills spiral as Google Ads budget pacing change hits ad scheduling campaigns.

Google's ad scheduling budget pacing change takes effect today. Here is every example, figure, and clarification from Ginny Marvin explained in full.

by Luis Espada

Retail - Mar 01, 2026 3 days left: Amazon is locking the door on the data tools sellers depended on

Steel vault sealing Amazon marketplace data behind a glowing legal contract wall.

With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.

by Luis Espada

AI - Mar 01, 2026 PubMatic bets everything on agentic AI while Magnite just grows

PubMatic agentic AI network with robotic agents traversing programmatic ad streams.

A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.

by Luis Espada

Search - Mar 01, 2026 AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows

SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.

by Luis Espada

AI - Mar 01, 2026 WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules

Crumbling ad agency tower vs gleaming retail skyscraper, electric AI disruption between them.

WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.

by Luis Espada

Data - Mar 01, 2026 FTC gives age verification tech a COPPA enforcement shield

FTC seal shields children using devices online, surrounded by digital protection layers.

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.

by Luis Espada

AI - Mar 01, 2026 Dutch authority flags open-source AI agents as a Trojan Horse for hackers

The Dutch data protection authority warned on February 12, 2026, that open-source AI agents like OpenClaw pose major risks of data breaches and account takeovers.

by Luis Espada