Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8993 Articles

Search - Nov 09, 2025 Yelp reports Q3 2025 revenue of $376 million amid economic headwinds

Yelp's third quarter 2025 revenue reached a record $376 million, up 4% year-over-year, as services categories drove growth despite macroeconomic challenges affecting restaurants.

by Luis Espada

Data - Nov 08, 2025 ID5 acquires TrueData to strengthen global identity infrastructure

ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

by Luis Espada

Social - Nov 08, 2025 IAB Croatia releases comprehensive influencer marketing disclosure guidelines

IAB Croatia published guidelines for influencer marketing transparency on November 3, 2025, establishing self-regulation standards for content creators and advertisers.

by Luis Espada

Video - Nov 08, 2025 Warner Bros. Discovery reaches 128 million subscribers in Q3 2025

Warner Bros. Discovery added 2.3 million subscribers in Q3 2025, reported $2.5 billion adjusted EBITDA with streaming contributing $1.3 billion annually amid separation plans.

by Luis Espada

Retail - Nov 08, 2025 Retail imports forecast to slow as holiday inventory reaches stores

NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.

by Luis Espada

Search - Nov 08, 2025 Independent tests show AI Max underperforms traditional match types

AI Max costs $100.37 per conversion vs $43.97 for phrase match in 4-month test comparing match types

Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.

by Luis Espada

Data - Nov 08, 2025 Germany pushes for sweeping data protection simplification beyond EU proposal

Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.

by Luis Espada

Data - Nov 08, 2025 Ecuador establishes framework for legitimate interest data processing

Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.

by Luis Espada