Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9005 Articles

DOOH - Nov 02, 2025 TfL denies Ricky Gervais stab vest ad rejection claim amid train attack

Ricky Gervais Dutch Barn vodka ad reading "Welcome to London don't forget your stab vest" on display

Transport for London says comedian's controversial vodka ads highlighting knife crime were never submitted, contradicting viral social media claims.

by Luis Espada

AI - Nov 02, 2025 OpenAI's Altman deflects questions on $1.4 trillion spending plans

Sam Altman deflects funding questions on BG2 podcast with Nadella and Gerstner

Sam Altman grew defensive when questioned about OpenAI's compute commitments exceeding revenues, offering stock sales instead of financial clarity.

by Luis Espada

AI - Nov 02, 2025 Microsoft plans to hire again with "more leverage" from AI tools

Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.

by Luis Espada

AI - Nov 02, 2025 Ad Context Protocol divides advertising industry on agentic AI standards

Six companies launched Ad Context Protocol on October 15, but skepticism emerged about whether another protocol is needed for agentic AI advertising automation.

by Luis Espada

AI - Nov 02, 2025 AWS activates Project Rainier with 500,000 Trainium2 chips

AWS Project Rainier data center with Trainium2 chips and NeuronLink infrastructure

AWS brings online Project Rainier with nearly 500,000 Trainium2 chips in under a year. Anthropic scales Claude training to over 1 million chips by year-end.

by Luis Espada

AI - Nov 02, 2025 Polish emerges as top language in multilingual AI benchmark testing

Polish language book with flag and alphabet letters representing top AI performance

Researchers test 26 languages across seven synthetic tasks at context lengths from 8K to 128K tokens, finding performance gaps widen at longer contexts for low-resource languages.

by Luis Espada

Video - Nov 02, 2025 IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

by Luis Espada

Data - Nov 02, 2025 Bombora launches curated ecosystem audiences with premier B2B partners

Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.

by Luis Espada