Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9007 Articles

AI - Oct 30, 2025 Microsoft cloud revenue hits $49.1 billion as AI investments accelerate

Microsoft reports 18% revenue growth reaching $77.7 billion in first quarter, driven by Azure expansion and commercial bookings surge exceeding 100% in constant currency.

by Luis Espada

Display - Oct 30, 2025 Alphabet reaches $102.3 billion in quarterly revenue milestone

Alphabet posts 16% revenue growth to $102.3 billion in Q3 2025, marking first-ever $100 billion quarter. Google Search revenues up 15%, Cloud grows 34% to $15.2 billion.

by Luis Espada

Video - Oct 29, 2025 Fubo and Hulu + Live TV complete merger, creating sixth-largest pay TV provider

Fubo and Disney's Hulu + Live TV finalized their business combination on October 29, 2025, forming a vMVPD with nearly 6 million subscribers in North America and new leadership.

by Luis Espada

Search - Oct 29, 2025 Google search ranking volatility detected around October 28

Advanced Web Rankings chart shows Google search ranking volatility spike on October 27, 2025

Multiple tracking tools report search ranking fluctuations on October 28, 2025. SEO professionals observe traffic declines coinciding with new ad layout changes affecting organic visibility.

by Luis Espada

Data - Oct 29, 2025 Media Rating Council issues draft standards for digital ad auction transparency

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

by Luis Espada

Data - Oct 29, 2025 Check My Ads challenges auction transparency standards

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

by Luis Espada

Data - Oct 29, 2025 AWS becomes central infrastructure for advertising beyond Amazon's own business

AWS RTB Fabric architecture diagram showing requester and responder gateways with VPC connections

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

by Luis Espada

Data - Oct 29, 2025 Chrome enforces secure connections by default in October 2026

Chrome warning dialog shown when accessing HTTP sites without secure HTTPS encryption protocols

Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

by Luis Espada