Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9010 Articles

Social - Oct 28, 2025 Meta expands advertising formats on Threads with catalog ads

Meta introduces Advantage+ catalog ads and carousel formats to Threads on October 28, 2025, expanding creative options for the platform's 400 million users.

by Luis Espada

AI - Oct 28, 2025 Adobe Express introduces AI assistant for conversational content creation

AI Assistant in Adobe Express transforms drink ad with conversational edits and tropical theme.Retry

Adobe launches conversational AI assistant in Express on October 28, enabling creators to design and edit content through natural language interactions.

by Luis Espada

Social - Oct 28, 2025 Adobe expands GenStudio with custom AI models and ad platform integrations

Adobe announced October 28 new GenStudio capabilities including Firefly Foundry custom models, advertising platform integrations, and AI-powered content scaling tools.

by Luis Espada

AI - Oct 28, 2025 One-third of brands will damage trust with AI self-service in 2026

Forrester predicts 33% of companies will harm customer experiences with premature AI deployment in 2026 as display ad budgets face 30% cuts and privacy lawsuits surge 20%.

by Luis Espada

Retail - Oct 28, 2025 DOUGLAS partners with AudienceProject for cross-media measurement in DACH

DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.

by Luis Espada

Data - Oct 28, 2025 Display & Video 360 API adds YouTube and Demand Gen asset management

Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.

by Luis Espada

Social - Oct 28, 2025 Meta expands advertiser verification for Thailand campaigns

Meta will require select advertisers targeting Thai audiences to verify beneficiaries and payers, with designations displayed in ads and the Ad Library.

by Luis Espada

Search - Oct 28, 2025 Former Google insider reveals outdated advertising strategies

Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.

by Luis Espada