Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9010 Articles

Retail - Oct 27, 2025 Amazon launches 15-minute delivery across UAE with micro fulfillment centers

Amazon Now delivers essentials in 15 minutes across UAE neighborhoods through micro fulfillment centers, with 2-hour service covering 30+ categories.

by Luis Espada

AI - Oct 27, 2025 Microsoft faces court over alleged Copilot deception of 2.7 million

Australian regulator alleges tech giant concealed subscription options while integrating AI assistant into Microsoft 365 plans at higher prices.

by Luis Espada

Video - Oct 26, 2025 YouTube introduces brand pulse report to measure paid and organic impact

YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.

by Luis Espada

Video - Oct 26, 2025 ITV launches GenAI ads manager with Magnite technology

ITV partners with Magnite to introduce automated ad creation platform for small and medium-sized businesses seeking broadcast and streaming access.

by Luis Espada

Social - Oct 26, 2025 Meta deprecates legacy campaign APIs for Advantage+ structure

Meta phases out Advantage Shopping and App Campaign APIs by Q1 2026, introducing unified automation framework for Marketing API developers.

by Luis Espada

AI - Oct 26, 2025 Amazon develops smart glasses for delivery drivers with AI-powered tracking

Amazon delivery driver wearing smart glasses with AI computer vision technology for package tracking

Amazon announced smart delivery glasses on October 22, 2025, using computer vision and AI to monitor drivers while building datasets for automation.

by Luis Espada

AI - Oct 26, 2025 Advertising executive challenges ageism myths in digital industry debate

Marketing professionals across generations using digital platforms, social media, and AI technology

Industry veteran John Long disputes claims that middle-aged creatives struggle with AI, presenting data showing 40-year-olds spent entire careers in digital.

by Luis Espada

AI - Oct 26, 2025 Meta's AI advertising gamble: Brand control versus algorithmic efficiency

Meta's aggressive push toward fully automated advertising has ignited fierce industry debate.

by Luis Espada