Luis Espada
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
by Luis Espada
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
by Luis Espada
Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
by Luis Espada
OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
by Luis Espada
European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.
by Luis Espada
Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.
by Luis Espada
Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.
by Luis Espada
AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.
by Luis Espada