Announcement

Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9011 Articles
Mixed Reality   -   Oct 24, 2025 Florida issues criminal subpoenas to Roblox over child safety
Attorney General James Uthmeier

Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.

by Luis Espada
Display   -   Oct 24, 2025 MRC restricts property-level ad verification from brand safety claims
The party's over: MRC policy October 2025 restricts brand safety claims without content analysis

After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.

by Luis Espada
Video   -   Oct 24, 2025 Programmatic advertising in Sweden reaches 5 billion kronor in 2025
Programmatic advertising growth in Sweden reaches 4.7 billion kronor in 2024 with strong momentum.

Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.

by Luis Espada
DOOH   -   Oct 24, 2025 Out-of-home delivers higher ROI than digital channels, research shows
OOH billboard displaying lion image above highway demonstrates high-impact advertising format during sunset traffic.

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

by Luis Espada
Social   -   Oct 24, 2025 EU finds TikTok and Meta in breach of Digital Services Act transparency rules
TikTok and Meta logos react to EU's 6% transparency fine under Digital Services Act regulations.Retry

European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.

by Luis Espada
Search   -   Oct 24, 2025 ChatGPT traffic underperforms Google in e-commerce study
Google dominates e-commerce with 41.9% traffic share while ChatGPT climbs from lower position at 0.2%

Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.

by Luis Espada
DOOH   -   Oct 23, 2025 VIOOH expands London programmatic DOOH with London Lites partnership
London Lites digital screen displaying Netflix Squid Game advertisement in central London location

Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

by Luis Espada
Data   -   Oct 23, 2025 AWS launches dedicated network for real-time ad bidding workloads
Real-time bidding infrastructure with digital ad exchanges processing programmatic transactions

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

by Luis Espada
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