Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9016 Articles

AI - Oct 18, 2025 Google search chief addresses AI transformation challenges

Google's Liz Reid discusses AI search transformation and publisher impact in WSJ interview.

Google's head of search explains how AI Overviews increase queries while maintaining ad revenue stability amid publisher concerns over traffic declines.

by Luis Espada

Video - Oct 18, 2025 YouTube unveils shopping ecosystem data with 5,000 products analyzed

YouTube Culture & Trends team examines 5,000 top-purchased products from first half of 2025, revealing how creators drive transactions through communities.

by Luis Espada

Data - Oct 18, 2025 Meta restricts attribution windows and data retention in Ads Insights API

Meta announces significant limitations to attribution windows and historical data retention for Ads Insights API starting January 12, 2026.

by Luis Espada

Data - Oct 18, 2025 Nexxen licenses ACR audience segments to Yahoo DSP in three markets

ACR technology analyzes audio waveforms on smart TVs to identify content and enable precise ad targeting.

Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting.

by Luis Espada

AI - Oct 18, 2025 UK customers prefer human support over AI despite automation push

UK consumers prefer human customer service over AI chatbots for urgent matters, 8x8 survey data

UK consumers show 83% preference for human customer service agents, though 30% would accept AI automation for lower prices in 8x8 survey of 2,000 adults.

by Luis Espada

Audio - Oct 18, 2025 Audioboom reports record Q3 revenue with 18% growth from video expansion

Audioboom podcast network shows including No Such Thing As A Fish and F1: Beyond the Grid.Retry

Podcast company achieves $20.4M revenue and $1.2M profit in Q3 2025 while ranking #1 in US video podcasts. Brand advertisers reach 10,058, up 22% year-on-year.

by Luis Espada

Social - Oct 18, 2025 Pinterest introduces new controls for AI-generated content in feeds

Pinterest's new GenAI content controls let users adjust AI-generated content by category preferenceRetry

Pinterest launched user controls for generative AI content on October 16, allowing feed customization across beauty, art, fashion and home decor categories.

by Luis Espada

Data - Oct 18, 2025 Google Ads API v22 adds targetless bidding for App campaigns

Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.

by Luis Espada