Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8854 Articles

Data - Feb 24, 2026 Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP

B2B marketing data streams converging into a central AI node across multiple platforms.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

by Luis Espada

Video - Feb 24, 2026 Ogury brings persona-based targeting to CTV, challenging genre-based buying

Person watching CTV surrounded by data nodes across screens at dusk.

Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.

by Luis Espada

AI - Feb 24, 2026 Clinch adds AI template catalog to Flight Control's digital asset library

Flight Control's Creative Agent interface showing shape, text, and image editing tools.

Clinch today launched a Creative Template Catalog inside Flight Control's Digital Asset Library, adding AI auto-tagging and atomic asset-level optimization for omnichannel ad campaigns.

by Luis Espada

Video - Feb 24, 2026 VAB and TVision report: premium video beats YouTube on every CTV metric

Solo viewer on couch ignores YouTube CTV, scrolling phone instead of watching the screen.

New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.

by Luis Espada

Data - Feb 23, 2026 Infillion buys Catalina to lock in $600B in annual purchase data

Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

by Luis Espada

Audio - Feb 22, 2026 NO BATIDÃO knocks Golden off the top of YouTube's global chart

Brazilian phonk track NO BATIDÃO tops YouTube global charts in February 2026.

YouTube's Feb 13–19, 2026 music charts show NO BATIDÃO claiming both the global songs and global Shorts number one, ending weeks of KPop Demon Hunters dominance.

by Luis Espada

Video - Feb 22, 2026 JWX bets publishers can fight social with swipeable vertical video

Two smartphones displaying full-screen vertical video content, illustrating mobile-first publisher formats.

JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.

by Luis Espada

Retail - Feb 22, 2026 Amazon's new AI agent rules shake up sellers before March 4 deadline

Robots queue before a glowing digital barrier inside an Amazon fulfillment warehouse.

Amazon's Business Solutions Agreement update effective March 4, 2026, introduces a formal Agent Policy requiring AI agents to identify themselves and comply with new rules.

by Luis Espada