Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8859 Articles

AI - Feb 22, 2026 Reddit tests AI shopping carousels in search, using DPA partner catalogs

Reddit search results showing AI-powered product carousel with headphone prices and community posts.

Reddit is testing interactive product carousels inside its search results for a small group of U.S. users, pulling from Dynamic Product Ads partner catalogs and community discussions to surface buy links.

by Luis Espada

Display - Feb 22, 2026 Google AdSense anchor ad bug trapped iOS users for six days

An unclosable Google AdSense anchor ad occupying the full screen on an iOS mobile device.

A Google AdSense bug starting February 13 left anchor and vignette ads unclosable on iOS devices for six days, inflating CTR data and cutting publisher revenue.

by Luis Espada

Video - Feb 22, 2026 Google's Meridian gets a Scenario Planner to close the MMM usability gap

Meridian Scenario Planner response curves showing optimized vs non-optimized budget by channel.

Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.

by Luis Espada

Retail - Feb 22, 2026 Walmart Connect hits 41% growth as ad business nears $6.4B

Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.

by Luis Espada

Video - Feb 22, 2026 Viaplay locks all EFL Championship rights in Nordics until 2028

EFL Championship football under Nordic winter floodlights, Viaplay streaming rights until 2028.

Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.

by Luis Espada

Social - Feb 22, 2026 BVDW pushes education over bans for child safety online

Child using a tablet in the dark, surrounded by glowing shields and books symbolizing online safety.

Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.

by Luis Espada

Retail - Feb 22, 2026 Amazon narrows OTDR enforcement: only worst listings face deactivation from Feb 28

Single flagged box isolated under red light on warehouse conveyor while others move freely.

Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars

by Luis Espada

Data - Feb 22, 2026 LiveRamp and Scowtt bet on CRM signals to fix ad optimization

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

by Luis Espada