Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8863 Articles

Video - Feb 22, 2026 Viaplay locks all EFL Championship rights in Nordics until 2028

EFL Championship football under Nordic winter floodlights, Viaplay streaming rights until 2028.

Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.

by Luis Espada

Social - Feb 22, 2026 BVDW pushes education over bans for child safety online

Child using a tablet in the dark, surrounded by glowing shields and books symbolizing online safety.

Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.

by Luis Espada

Retail - Feb 22, 2026 Amazon narrows OTDR enforcement: only worst listings face deactivation from Feb 28

Single flagged box isolated under red light on warehouse conveyor while others move freely.

Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars

by Luis Espada

Data - Feb 22, 2026 LiveRamp and Scowtt bet on CRM signals to fix ad optimization

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

by Luis Espada

Search - Feb 22, 2026 Google Ads support form quietly asks advertisers to hand over account control

Google Ads support form authorization clause granting specialists direct account access.

The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.

by Luis Espada

AI - Feb 22, 2026 ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week

Three suited executives face a foggy wall as ad industry power shifts reshape digital advertising.

ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

by Luis Espada

Retail - Feb 22, 2026 Amazon's A+ Content Manager gets a quality score and loses a module

Amazon's A+ Content Manager today shows two changes: Shoppable Collections ends February 27 with Brand Story replacing it, and Content Quality Analysis launches in beta.

by Luis Espada

Search - Feb 21, 2026 SerpApi files motion to dismiss Google's DMCA scraping lawsuit

SerpApi yesterday filed a motion to dismiss Google's DMCA lawsuit, arguing Google lacks standing as a non-copyright holder using anti-scraping tools to protect ad revenue, not creative works.

by Luis Espada