Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8872 Articles

AI - Feb 17, 2026 White House moves to kill Utah's AI safety bill with $1M penalty cap

Silhouette blocks glowing AI brain door at Capitol, US state outlines on marble floor.

The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.

by Luis Espada

Data - Feb 17, 2026 Google Ad Manager's legacy reports tool to shut down May 4 - what publishers face

Google Ad Manager legacy Reports tool sunset countdown with Interactive reports dashboard rising.

Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)

by Luis Espada

Retail - Feb 17, 2026 Shein faces EU probe over child safety failures and addictive design

Shein shopping bag locked in a glass box under a spotlight, surrounded by toys.

European Commission opens formal DSA proceedings against Shein over illegal products, addictive design, and recommender opacity, affecting 145 million EU shoppers.

by Luis Espada

AI - Feb 17, 2026 Google says letting publishers skip AI Overviews is a huge engineering challenge

Robotic hand looming over a publisher's desk as papers scatter in a darkened library.

Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.

by Luis Espada

Display - Feb 17, 2026 Google quietly kills parked domain ads from Search Partner Network

A browser displaying a blank grid of empty ad slots — a parked domain with no content, only ads.

Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates.

by Luis Espada

Data - Feb 17, 2026 Spain's data regulator warns World's iris-scan operator over GDPR risks

Tools for Humanity's Orb iris-scanning device used for World ID biometric verification.

Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.

by Luis Espada

Video - Feb 16, 2026 Apple's HLS video podcast gambit could reshape the advertising landscape

Apple Podcasts video interface showing seamless toggle between watching and listening modes

Apple today introduced HTTP Live Streaming video podcasts with dynamic ad insertion capabilities, enabling creators to control content while unlocking video advertising markets.

by Luis Espada

Retail - Feb 16, 2026 UK beauty retailer opens its customer data to programmatic buyers

THG Beauty retail data flows into Trade Desk programmatic advertising platform

THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.

by Luis Espada