Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8872 Articles

AI - Feb 14, 2026 Council of Europe unveils AI discrimination playbook for regulators

Council of Europe guidebook on combating AI discrimination for equality bodies and human rights regulators

Council of Europe releases comprehensive guidelines showing equality bodies how to use EU AI Act provisions to detect and remedy algorithmic discrimination across welfare, employment, and law enforcement.

by Luis Espada

AI - Feb 14, 2026 Bing gives publishers first look at how AI systems cite their content

Microsoft Bing Webmaster Tools AI Performance dashboard showing citation metrics and grounding queries data

Microsoft introduces AI Performance dashboard in Bing Webmaster Tools, showing publishers citation data from Copilot and AI-generated answers for the first time.

by Luis Espada

Retail - Feb 14, 2026 Amazon Pharmacy's 4,500-city prescription blitz targets pharmacy deserts by year-end

Hand unboxing Amazon Pharmacy prescription delivery with Prime-branded packaging and medication bottles

Amazon Pharmacy will nearly double its geographic reach for same-day medication delivery by the end of 2026, adding nearly 2,000 cities and towns to a network that addresses growing medication access challenges across the United States.

by Luis Espada

Search - Feb 14, 2026 Nearly 15% of top 10 pages vanished after Google's December update

Digital pages falling into void showing Google December 2025 core update ranking losses and stability.

SE Ranking analyzed 100,000 keywords across 20 niches revealing 15% of top 10 pages dropped from top 100 after Google's December 2025 core update, while domains 15+ years old still dominate.

by Luis Espada

Video - Feb 14, 2026 iSpot's AI agent promises to end the TV creative guessing game

iSpot SAGE conversational interface analyzing creative themes and advertising performance strategies

iSpot launches SAGE, an agentic AI platform analyzing 2.5 million ads and 100 million consumer survey responses to accelerate TV advertising creative decisions.

by Luis Espada

AI - Feb 14, 2026 ChatGPT sends 190x less traffic than Google despite 12% search volume

ChatGPT sends 190 times less website traffic than Google despite handling 12% of search volume daily.

ChatGPT handles 12% of Google's search volume but sends 190 times less traffic to websites with a 96% lower click-through rate than Google's search engine.

by Luis Espada

AI - Feb 14, 2026 How fraudsters scored big during Super Bowl LX while AI agents surged

Cyber attacks target Super Bowl LX as bots strike retail, finance and streaming platforms globally.

HUMAN Security data shows scraping attacks jumped 35% during Super Bowl LX with 74 million retail attacks blocked, while financial account takeover surged 3,600%.

by Luis Espada

Audio - Feb 14, 2026 Podcast ad spending hits 32% growth but you won't believe what's driving it

Vintage microphone surrounded by dollar bills and smartphones illustrating podcast ad growth

Magellan AI's Q4 2025 report shows podcast advertising surged 32% year-over-year, with shaving brands leading 77% growth as 1,482 new advertisers test the channel.

by Luis Espada