Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8878 Articles

Retail - Feb 14, 2026 Local cards surge in India while Pix overtakes credit in Brazil

EBANX reveals five payment trends reshaping emerging markets: RuPay credit cards outpace UPI growth in India, Pix dominates Brazilian e-commerce, and AI agents prepare to shop.

by Luis Espada

Video - Feb 14, 2026 Kochava launches first supply performance system for premium publishers

Kochava today launched Atlas Performance by Kochava, the industry's first true Supply Performance System for premium publishers and platforms.

by Luis Espada

Video - Feb 14, 2026 Bad Bunny's all-Spanish halftime show draws 128.2 million, breaking barriers

Bad Bunny performs atop vehicle during Super Bowl LX halftime show at Levi's Stadium in Santa Clara

Bad Bunny's Super Bowl LX halftime show attracted 128.2 million viewers, ranking fourth all-time, while setting social media records with 4 billion views and shattering Spanish-language broadcast figures.

by Luis Espada

AI - Feb 14, 2026 This week: OpenAI starts selling ads as Google rewires AI shopping and Discover

The convergence of AI platforms and advertising commerce infrastructure in Feb 2026.

OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.

by Luis Espada

AI - Feb 14, 2026 Penske Media says Google's 'forced choice' broke longstanding web bargain

Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.

by Luis Espada

Display - Feb 14, 2026 New York Times makes bold bet on mobile apps as Magnite partnership targets premium advertisers

New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year.

by Luis Espada

Audio - Feb 14, 2026 DAX US secures exclusive audio access to 200+ college sports networks

College sports stadium with audio waveforms visualizing live digital broadcast streaming to fans nationwide

DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.

by Luis Espada

Retail - Feb 14, 2026 Most Valentine's shoppers keep budgets under $100 despite price pressures

Galentine's Day celebration plans showing 16% participation among U.S. consumers in 2026 InMarket survey

Only 11% plan spending over $100 for Valentine's Day 2026 as thoughtfulness tops price concerns, with 61% undeterred by inflation, InMarket survey finds.

by Luis Espada