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NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.

Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.

IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.

Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.

OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.

Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.