Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8892 Articles

Search - Jan 28, 2026 Britain's watchdog aims for Google's AI: what publishers gain

Publishers would control AI training opt-outs while Google must prove fair ranking under first UK digital markets conduct requirements targeting search dominance.

by Luis Espada

Data - Jan 28, 2026 MGID and Marfeel celebrate one year of turning data into publisher revenue

Analytics partnership delivers 8-figure revenue gains as MGID+ platform reaches one-year milestone, helping publishers navigate monetization challenges across content.

by Luis Espada

Audio - Jan 28, 2026 Google seeks approval for $68 million voice assistant privacy settlement

Google seeks court approval for $68M settlement resolving claims Assistant devices recorded private conversations without consent since 2016.

by Luis Espada

Display - Jan 27, 2026 CloudX opens mobile app inventory to omnichannel DSPs without SDK integration

CloudX enables SDK bidders and omnichannel buyers to compete for publisher inventory in unified auctions

CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations.

by Luis Espada

DOOH - Jan 27, 2026 Clear Channel scores Austin transit: your brand's captive audience

CapMetro rail transit platform in Austin with commuters boarding red train at modern station

Clear Channel wins CapMetro contract for 400+ buses, 10 rail stations reaching 2 million monthly Austin riders across 71 routes in Central Texas.

by Luis Espada

AI - Jan 27, 2026 Yahoo unleashes Scout to reclaim its place in AI search wars

Yahoo Scout answer engine displaying AI-generated response with video results and source citations

Yahoo debuts Scout with Claude AI and Bing, leveraging 30 years of data to serve 250 million users across search, mail, news, and finance.

by Luis Espada

AI - Jan 27, 2026 Amazon's product collections bet: 3-10 ASINs and AI will replace headlines

Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.

by Luis Espada

Social - Jan 27, 2026 TikTok kills Custom Identity as brands must link verified accounts

TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.

by Luis Espada