Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

AI - Jan 14, 2026 Microsoft reveals when your products disappear from AI recommendations

Microsoft's AEO and GEO guide transforms product discovery from traffic generation to AI influence strategies

Microsoft Advertising publishes comprehensive retailer playbook addressing Answer Engine Optimization and Generative Engine Optimization as agentic commerce reshapes discovery patterns.

by Luis Espada

Search - Jan 14, 2026 Google rolls out six travel planning tricks nobody's talking about

Canvas suggests dog-friendly weekend trips with activities near Washington DC for three-day getaways

Google's Canvas tool in AI Mode transforms vacation planning with custom itineraries, image-based searches, and collaborative features across 200+ countries globally.

by Luis Espada

Video - Jan 14, 2026 Chris Hemsworth's heist thriller debuts in theaters next month

Mark Ruffalo and Chris Hemsworth star in Crime 101, Amazon MGM Studios heist thriller February 13

Amazon MGM Studios releases Crime 101 on February 13 with Chris Hemsworth, Mark Ruffalo, and Halle Berry in Bart Layton's adaptation of Don Winslow's novella.

by Luis Espada

AI - Jan 14, 2026 Google's AI assistant learned to read your Gmail inbox—here's what changed today

Google Personal Intelligence connects Gmail, Photos, YouTube, and Search for personalized Gemini AI.

Google launched Personal Intelligence beta for Gemini today, connecting Gmail and Google Photos with one tap to deliver personalized AI responses across 2 billion documents.

by Luis Espada

Display - Jan 14, 2026 IAS automates supply path optimization to eliminate manual campaign work

Integral Ad Science Total Visibility dashboard showing automated supply path optimization exclusion recommendations

Integral Ad Science launches automated supply path optimization eliminating manual oversight while achieving 33% conversion increases and quality spend jumps from 88% to 97% in one month.

by Luis Espada

Retail - Jan 14, 2026 Amazon tightens view attribution as ROAS reporting splits

Amazon attribution notification showing enhanced model for view-based campaigns starting January 1

Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.

by Luis Espada

Retail - Jan 14, 2026 Amazon sellers face March deadline over inflated supplement claims

Amazon's supplement compliance requirements targeting inflated ingredient claims by March 31, 2026

Amazon enforces dietary supplement policy targeting misleading ingredient claims with March 31, 2026 deactivation deadline for non-compliant listings.

by Luis Espada

Data - Jan 14, 2026 AudienceProject maps your streaming wars

AudienceProject reveals Q1 2026 roadmap featuring Disney+ direct integration, Trade Desk partnership, Poland expansion, and AI-enhanced measurement platform updates.

by Luis Espada