Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles

Search - Mar 07, 2026 Google's Liz Reid on why search won't die when AI answers everything

Liz Reid, Head of Google Search, on AI thinking for users. Access podcast, March 2026.

Google Search VP Liz Reid addresses AI Overviews growth, the ChatGPT rivalry, agents reshaping the web, and why personalization may be Search's strongest card.

by Luis Espada

Display - Mar 07, 2026 Axel Springer snaps up Telegraph for £575m - ousting DMGT at the last minute

Axel Springer acquires The Telegraph for £575m, uniting Berlin and London's media worlds.

Axel Springer agrees to acquire Telegraph Media Group for £575m, ending two years of ownership uncertainty at one of Britain's oldest newspapers, with digital subscriptions up 18% in 2024.

by Luis Espada

Display - Mar 06, 2026 Jeff Green bets $150M on Trade Desk as Wall Street doubts ad tech's future

Trade Desk CEO Jeff Green spent $150M of his own money buying TTD stock, citing AI conviction, a bigger TAM, and a dismissal of Wall Street's "software is dead" thesis.

by Luis Espada

Display - Mar 06, 2026 The app middle class is dying - and RevenueCat's data shows exactly how fast

App economy divide: thriving towers vs. crumbling ruins as the subscription middle class collapses.

RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.

by Luis Espada

Video - Mar 06, 2026 ShowHeroes buys Traffective to build Europe's biggest independent ad platform

ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

by Luis Espada

Data - Mar 06, 2026 NIQ cuts CPG weekly reporting lag from nine days to two

NIQ Early Market Read dashboard over CPG warehouse shelves showing real-time sales data.

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

by Luis Espada

Video - Mar 06, 2026 Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API

Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

by Luis Espada

Data - Mar 05, 2026 Drowning in data: why U.S. advertisers can't trust their own measurement

Confidence in Media Measurement Among Advertisers With First Party Data

CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.

by Luis Espada