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In pursuit of its new mission – Big Data. Big Ideas. – The Shipyard, an independent marketing consultancy, today announces that Rikki Kunz has been hired as Director of Global Talent Management. The appointment signals The Shipyard’s intention to aggressively meld quantitative and qualitative capabilities essential to today’s successful marketers.
The Shipyard has experienced exponential growth since its inception in 2013 and is creating digital transformation for the world’s most significant brands – where high velocity content creation meets big data, where competitive strategy meets creative and disruptive advertising: Big Data. Big Ideas.
The Shipyard CEO Rick Milenthal comments: “The Shipyard’s unique expertise is at the intersection of technology and creativity and it allows us to deliver on the promise of ‘Big Data. Big Ideas.’ The market is undergoing seismic shifts. Some clients want a right brain approach and others want a left brain approach, however, what remains unchanged is the simple truth that clients need a whole brain to experience growth.”
Kunz will focus on creating a culture of hybrid thinking that blends analytic and creative expertise. Kunz, who will report to Milenthal, was most recently with Seattle, WA and Vancouver, BC.-based SHOES.COM.
“Rikki has built successful teams of rare talent – people with exactly the right combination of ideas and analytics. In her previous role she melded traditional and digital cultures and that’s why we chose her. It took a long-time to find Rikki but she is absolutely the perfect fit,” added Milenthal.
Kunz is charged with attracting top talent and fostering The Shipyard’s company culture. Her new responsibilities span across all digital and creative disciplines, including: Mediopolis (media), Revolocity (content); and Fugent (digital growth tools).
Kunz adds: “I came to the The Shipyard because it has the commitment to create a career path and environment suited to the passions of digital disruptors. Its focus is keenly on its clients and how to keep them connected to tech-empowered people. The marketing industry has the desire to attract digital innovators, but it often lacks the agility that defines The Shipyard.”