Daniel

I was reading today on Reddit the most common domains to exclude from the GDN campaigns on Adwords. If many times, exclusions are not recommended, there is an exception that many advertisers don't do because of the lack of knowledge. You should always create two different campaigns, one

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers stablish a floor price for that. Imagine that there are 4 advertisera for the same