BigCommerce introduces Buy with Prime

BigCommerce yesterday announced the integration of Amazon’s Buy with Prime, enabling US merchants to enable Buy with Prime on their BigCommerce storefront with no coding required.

The Buy with Prime for BigCommerce app will be available in Q1 2023 to all BigCommerce merchants in the US.

Buy with Prime is shown to increase conversion by 25% on average, Amazon stated yesterday. This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.

According to BigCommerce, the Buy with Prime app for BigCommerce also enables Amazon Display Ads activation and a access to Buy with Prime marketing solutions to attract and convert shoppers with the Prime delivery promise.

“With BigCommerce and Amazon’s Buy with Prime, merchants can now reach new high-intent shoppers, drive higher conversions by directly offering the Prime delivery promise on their storefront and remarket to these new shoppers to drive higher customer lifetime value,” said Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. “This integration is the first of its kind and is a game changer for Omnichannel merchant and partner growth.”

By using Amazon’s Buy with Prime in BigCommerce, merchants will receive shopper order information, including email addresses for customer orders which they can use to provide customer service and build direct relationships with shoppers. Merchants can also manage their Buy with Prime product catalogs and view Buy with Prime orders and returns directly within the BigCommerce Control Panel.

“As we continue to scale Buy with Prime to further enable merchant success, we’re excited to integrate with BigCommerce to make the experience more seamless for merchants,” said Russell Baker, director of partnerships, Buy with Prime. “With this integration, we’re providing merchants with improved onboarding and management features to support their growth, while providing Prime members the shopping benefits they know and love, including fast, free delivery, seamless checkout, and easy returns.”