BigCommerce merchants see 14% GMV Increase on Thanksgiving and 6% GMV Increase on Black Friday

BigCommerce merchants see 14% GMV Increase on Thanksgiving and 6% GMV Increase on Black Friday
Black Friday

BigCommerce last week announced that its customers experienced a 14% increase in gross merchandise value (GMV) on Thanksgiving and a 6% increase in GMV on Black Friday compared to the same days in 2022.

These results were driven by strong growth in both new and existing customers. For Thanksgiving, new customer GMV grew by 43% year-over-year, while existing customer GMV grew by 9%. For Black Friday, new customer GMV grew by 41%, while existing customer GMV grew by 3%.

The growth was also driven by a strong increase in average order value (AOV). On Thanksgiving, AOV increased by 8% year-over-year to $100. On Black Friday, AOV increased by 1% year-over-year to $127.

BigCommerce customers also saw strong growth in mobile sales. On Thanksgiving, mobile sales accounted for 65% of total GMV, up from 59% in 2022. On Black Friday, mobile sales accounted for 63% of total GMV, up from 60% in 2022.

“We are incredibly pleased with the results our customers achieved this holiday season,” said Brent Bellm, CEO of BigCommerce. “Our platform is designed to help businesses of all sizes grow their online sales, and we are proud to have played a role in the success of our customers this year.”

Additional highlights from the holiday season include:

  • BigCommerce customers processed over 1.2 million orders per minute during peak hours.
  • BigCommerce customers sold products to shoppers in over 170 countries.
  • BigCommerce customers used a variety of tools and features to drive their success, such as headless commerce, personalization, and fraud prevention.

The strong results from the holiday season are a testament to the power of BigCommerce’s platform and the resilience of its customers. BigCommerce is well-positioned to help its customers continue to grow in 2024 and beyond.


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