Bing Ads removes 3 columns from the Share of Voice reports

Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports.

Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in Share of Voice reports are no longer needed "given the richer visualizations and actionable recommendations that the Competition Tab now provides."

This month, Bing also removed the Ad group ID column from the Bing Ads billing statement reports.