This month, Bing updated the automated imports from AdWords, allowing advertisers to increase the number of items that they can import. Gender and age targeting, as negative keywords are also now possible to import from AdWords into Bing.
On Bing automated imports there is also advanced options now available. These advanced options let advertisers to add, update and cut specific items, like ad extensions, for example.
The new limits for automated imports on Bing Ads are:
- 10 thousand Campaigns
- 1 million Ad Groups
- 5 million keywords
- 4 million ads
- 2 million ad group-level and campaign-level negative keywords combined
- 2 million ad group product partitions
- 200,000 all other entities combined
- 500,000 targets