DPAA yesterday announced that Blip joined the association. Blip is a -serve, pay-per- “blip” digital billboard advertising marketplace available in Canada, in the US, and Mexico.
According to DPAA, Blip in 2 years provided 100,000 small businesses with easy online access to almost 1,300 high-profile roadside digital billboards in the United States and Canada.
Blip removed budgetary and long-term commitments from the transaction via a consumer-friendly user experience. DPAA says in many cases Blip increased digital OOH sign operator revenues by more than 15%. The incremental revenues are generated from previously untapped small and medium-size business (SMB) demand sources.
“Blip has helped change the game by making out-of-home advertising available to businesses of all sizes, providing incremental revenue to OOH media companies. We look forward to supporting their growth plans in 2020 and beyond,” said Barry Frey, DPAA President & CEO.