CallTrackingMetrics now integrated with VWO

CallTrackingMetrics (CTM) today announced an integration with VWO, the platform that enables advertisers to conduct visitor research, build an optimization roadmap, and run continuous experimentation.

Users using VWO can track engagement, clicks, conversions, signups, or anything else that matters to you and your business through their A/B testing service.

With the CallTrackingMetrics integrations, advertisers are able to attach VWO session data to the calls, letting advertisers know which caller is participating in which VWO experiment and variation.