Canada Podcast Ranker: Dateline NBC Tops Charts in August 2024 Report

Triton Digital, a leading provider of technology and services for the digital audio industry, has released its Canada Podcast Ranker for August 2024. The report, covering the period from July 29 to September 1, 2024, offers insights into the most popular podcasts and top-performing networks in Canada.

Top Podcasts

According to the latest rankings, "Dateline NBC" from NBCUniversal News Group maintained its position at the top of the chart. The true crime podcast, represented by SiriusXM Media, released 15 new episodes during the reporting period.

Following closely in second place was "SmartLess," a podcast from SiriusXM Podcast Network, also represented by SiriusXM Media. The show, featuring hosts Jason Bateman, Sean Hayes, and Will Arnett, released five new episodes in August.

Rounding out the top three was "Crime Junkie" from audiochuck, another podcast represented by SiriusXM Media. The true crime podcast published 10 new episodes during the month.

Canadian Content

CBC/Radio-Canada continued to have a strong presence in the rankings. "Front Burner" held the fourth position, while "The World This Hour" came in at number five. These shows released 27 and 840 new episodes, respectively, during the reporting period.

Notable Movements

Some podcasts saw significant changes in their rankings. "Hysterical," a Wondery Network production represented by DAX Global Canada, made a substantial leap, climbing 67 positions to reach number 32.

"The Bulwark Podcast," produced by Audioboom and represented by Rogers, moved up eight spots to number 42.

New Entries

The August 2024 rankings welcomed several newcomers to the top 100:

1. "Noble" from SiriusXM Podcast Network debuted at number 91.
2. "The Late Show Pod Show with Stephen Colbert," a Paramount production, entered the chart at number 92.

Top Networks

While the report doesn't provide specific network rankings, it mentions several prominent networks participating in the Canadian Podcast Ranker. These include All Things Comedy, Audioboom, CBC/Radio-Canada, NBCUniversal News, NPR, Paramount, SiriusXM Podcast Network, and Wondery, among others.

Measurement Methodology

Triton Digital's Podcast Metrics measurement service, which is certified by the IAB Tech Lab, complies with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. The ranker is based on average weekly downloads and includes podcasts from participating publishers consumed by listeners in Canada.

The reporting period for August 2024 spanned five weeks, from July 29 to September 1, aligning closely with the calendar month. This approach aims to improve trendability by minimizing the impact of varying month lengths and other factors affecting media consumption.

Key Facts

• Reporting period: July 29 - September 1, 2024
• Top podcast: "Dateline NBC" (NBCUniversal News Group)
• Highest climber: "Hysterical" (up 67 positions)
• Notable debut: "Noble" (SiriusXM Podcast Network) at #91
• Measurement standard: IAB Podcast Measurement Technical Guidelines v2.1