According to Cdiscount, ad revenues reached €71m in the latest 12 months until March. Last year, ad revenues were €69m.
Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.
Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.