ChurnZero last month announced that it has integrated LinkedIn’s Data Validation. ChurnZero says that is now leveraging LinkedIn Sales Navigator’s “Data Validation” to improve customer data, and automatically is flagging contacts who are no longer with the organization listed in the CRM.
According to ChurnZero, flagging customer job changes mitigates churn risk. Contacts who update their employer on LinkedIn will be automatically marked with a “Not at Company” Flag” field in your CRM and this flag can be used to trigger different CRM activities to keep records updated.
“The loss of a champion and/or decision maker is one of the most potentially damaging moments in a customer relationship. This feature empowers CSMs to get in front of the situation and proactively manage the relationship throughout the transition. This solidifies their role as a trusted partner, which then has direct impact on retention and revenue,” said Abby Hammer, Chief Customer Officer at ChurnZero.