“It has been incredibly thrilling to see retail media gain more momentum as consumers shift to online shopping,” said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo. “We are proud to power the world’s largest open retail media ecosystem, and we’re thrilled to welcome our new API partners to our program so that we can further meet the needs of our customers in 2021.”
Last year, Criteo said it was transforming its business into a Commerce Media Platform.
Criteo Retail Media API enables companies to manage and optimize their retail media ad campaigns within retailers. Advertisers are able to expand their ads to reach shoppers in new cookie-less channels, like retail websites.
“Utilizing Criteo’s new API Partner program has been vital for scaling the needs of our brands,” said Brian Weber, Director of Digital Strategy, The Stable, an integrated commerce agency. “By working with Criteo API partners, we are able to automate reporting and generate insights across retailers much quicker than before, in a singular dashboard, and dedicate the majority of our time to building best in class strategies.”