Criteo to power Retail Media for Albertsons Media Collective

Criteo to power Retail Media for Albertsons Media Collective
Albertsons

Criteo today announced a new partnership with Albertsons Media Collective, the retail media arm for the Albertsons Companies, to enhance its retail media network.

This partnership will leverage Criteo's demand and supply-side advertising offerings to drive measurable commerce outcomes for Albertsons Media Collective's CPG brand and agency partners.

Albertsons Companies is an American supermarket chain with over 2,200 stores in 34 states and the District of Columbia. The company owns a variety of popular grocery brands, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. Albertsons Companies is one of the largest food and drug retailers in the United States, with annual sales of over $60 billion.

Criteo will support Albertsons Media Collective's onsite sponsored ad offerings and expand to newer ad formats like commerce display and sponsored video in the coming months.

Criteo's Commerce Max demand-side platform (DSP) will enable Albertsons Media Collective to onboard first-party data, in-store sales data, and comprehensive shopper signals to reach Albertsons shoppers effectively.

Criteo's Commerce Yield retailer monetization suite will allow Albertsons to monetize its online assets and tap into new incremental demand driven by Criteo.

Advertisers will benefit from a single, easy-to-use platform to manage large-scale media buys, optimize performance, and drive measurable commerce outcomes.

Benefits for Marketers

Advertisers will have access to Albertsons' robust on-site inventory, giving them a broader reach and the ability to target specific audiences.

The integration with Criteo's Commerce Media Platform will provide advertisers with a unified and easy-to-use solution for managing their campaigns across Albertsons' properties.

Criteo's data and analytics capabilities will enable advertisers to gain deeper insights into shopper behavior and optimize their campaigns for maximum impact.

This partnership between Criteo and Albertsons Media Collective highlights the growing importance of retail media as a channel for brands to reach consumers and drive sales. With the retail media market expected to double in size by 2027, Criteo is positioning itself as a leader in this space by providing businesses with the tools and expertise they need to succeed.


Read more