Deezer audio ads are now available via Triton's audio SSP, Yield-Op. Countries available are Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Guatemala, Ireland, Italy, Mexico, Netherlands, Russia, South Africa, Spain, Switzerland, United Kingdom, United States, Uruguay.
"We are excited to offer a more efficient way to advertise on Deezer. Now with programmatic advertising through Triton, more brands and publishers can reach the audiences they need to drive visibility and awareness, while our free users will benefit from more suitable ads."Marianne le Vavasseur, VP Adsales, Deezer Brand Solutions
Deezer's audio advertising is non-skippable and will play only one unique audio ad per break. Triton says this guarantees increased brand visibility, without heavily disrupting the user experience. In addition, Deezer's first-party data guarantees high-quality targeting and ensures a high degree of impressions delivered to the most relevant audience.
"Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x® marketplace. Enabling agencies and advertisers around the world to engage Deezer's millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that Deezer has always delivered."Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital