By Luís Daniel Rijo in Video News — Sep 30, 2020

Discovery taps Magnite for the CTV monetization

Discovery says streaming and CTV are taking a centre stage.

Magnite yesterday announced that Discovery will use Magnite’s platform for ad podding, inventory hierarchy, targeting, and real-time reporting.

“Magnite’s expertise with CTV will enable us to strengthen our DTC monetization strategy, including our targeting, measurement, and reporting capabilities - plus much more. As streaming and CTV take more of a centre stage, we look forward to expanding our partnership with them; particularly as we roll out new DTC services and seek to connect more advertisers with our highly engaged audiences,” said Alex Hodge, Director of Ad Sales & Programmatic, of Discovery.

Magnite says it will develop custom solutions to support Discovery’s unique product range and roadmap, as well as auction capabilities, like bidding, in a private environment.

According to Magnite, Discovery will benefit from real-time, sub-second data feeds and rich activity reports, allowing for comprehensive diagnostics and measurement across the entirety of Discovery’s inventory.

“Discovery is one of the leading publishers in our industry and we’ve enjoyed a long and successful relationship working together. That relationship enters an exciting new chapter now that we’re working with dplay in the UK, Japan, and India.” said James Brown, Head of International at Magnite.

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