Display & Video 360 launches SDF v8: Major update brings Demand Gen integration

Display & Video 360 (DV360) has announced a significant platform update with the introduction of Structured Data File (SDF) version 8, marking a substantial advancement in digital advertising campaign management. The update, which becomes available to select users starting October 28, 2024, introduces comprehensive support for Demand Gen resources and brings notable improvements to ad management capabilities.

Key Features of SDF v8

Demand Gen Integration

The most significant addition in SDF v8 is the comprehensive support for Demand Gen resources. According to the release notes, this integration includes:

• New Ad Type column in Ad files
• Support for Demand Gen line items
• Enhanced ad group functionalities
• Updated targeting capabilities

Technical Enhancements

Several technical improvements have been implemented in the new version:

• Modified timestamp verification logic for Demand Gen line items
• Updated requirements for columns when working with Demand Gen resources
• Enhanced targeting options including:
  • Geography targeting
  • Language targeting
  • Lookalike audience targeting

Ad Management Updates

The new version introduces significant changes to ad management, including:

• Business name integration
• Companion banner support
• Asset ID management
• Demand Gen cards implementation
• Enhanced URL management for both landing pages and mobile platforms

Bid Strategy Modifications

SDF v8 brings important updates to bidding capabilities:

• Addition of 'Maximize Clicks' option
• Required bid strategy specifications for Demand Gen line items
• Modified bid adjustment parameters
• Updated targeting requirements for various bid strategies

Content Control Features

The update includes enhanced content control mechanisms:

• Expanded content filtering options
• Additional inventory control parameters
• Modified requirements for brand safety vendors
• Updated third-party integration capabilities

Platform Compatibility

The new version maintains compatibility with:

• Display campaigns
• Video campaigns
• TrueView campaigns
• Audio campaigns
• Demand Gen campaigns

Key Facts

• Release Date: October 28, 2024
• Version: SDF v8 (beta)
• Availability: Limited to select users initially
• Previous Version: v7.1
• Implementation: Phased rollout

Important Technical Details

• Ad Type specifications updated
• New asset management system
• Modified targeting parameters
• Enhanced URL management capabilities
• Updated bid strategy requirements

Bullet Point Summary

• SDF v8 launches October 28, 2024
• Introduces comprehensive Demand Gen support
• Adds new Ad Type column in Ad files
• Updates timestamp verification logic
• Expands targeting capabilities
• Introduces new bid strategy options
• Enhances content control features
• Modifies URL management systems
• Updates third-party integration requirements
• Maintains backward compatibility with existing campaign types