DPAA is a global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital.
Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.
“We have heard from members that our Zoom events have delighted, inspired and created a much-needed sense of global community at a time when we all need it the most,” said Barry Frey, President & CEO, DPAA. “We recognize the difficulty of people committing a full day to a video conference, so we are spreading out content in a more digestible, three-day format. We are working on an agenda that will once again delight and inspire, while addressing essential topics with an all-star lineup of agency and brand speakers from around the globe.”